So you've cleaned out your wardrobe and it's looking a bit thin on substance. It's time to rebuild it with key functional items that you can have on rotation all year round. These are hard-working pieces that are worth the investment as they won't be going out of style anytime soon.

In no particular order, these are the never-fail items every guy should own.

The Essential Chino

They are the best option for elevated casual style. Available in a multitude of tonal colours and easily matched back with anything from oxford shirts to your casual t-shirt in the weekend; you can't go wrong. We have 3 fits on offer, with a classic straight cut, slim fit and a modern cropped fit. Once you know the style that fits you well, rinse & repeat.

The Merino Knit

With temperatures dropping, you are going to need quality layering pieces to add versatility to your wardrobe. Merino is soft, breathable and won't add bulk. Wear under a blazer with denim to the office or throw on under a jacket with chinos for an easy weekend look. Our merino is ZQ certified, meaning it is farmed using the highest standards in the areas of animal welfare, environmental and social sustainability. Learn more about our merino here.

The Trackpant

There is a reason these trackies are iconic and still in our top sellers after 10 years, they are just that good. We've barely updated them over the years, other than making them even better from 100% organic cotton and bring you fresh new season colours.

The Waffle Pullover Henley

The Amiens Organic Crew is inspired by a classic thermal long sleeve, which has always been a layering essential. Made from 100% organic cotton, it features a distinct waffle knit that elevates the texture of any outfit and is a step above the casual sweatshirt.

The Classic Tee

It goes without saying that the classic tee is a must-have wardrobe staple. Make sure yours is organic as it's kinder on the planet; then stock up in key colours of navy, white and grey marle.

A Pair Of Eco Jeans

Are your jeans made in the world's cleanest denim factory? Ours are. We've worked with Saitex, who are Bluesign and Fairtrade certified, in Vietnam to bring you our best ever denim. Made with quality Japanese denim, we've perfected the washes and 3 fits. Learn more about our denim factory here.

Clae Shoes

When looking for the best sneaker provider we had to look a little further afield. We found them in LA. Clae's commitment to innovation and design has elevated their range of premium leather sneakers above others. Pair with chinos and a blazer for the office or with a Henley Longsleeve and chinos for a casual weekend look.

The Longsleeve Stripe Tee

Always a classic, a nautical stripe is just the right thing for relaxing at home. The Curt LS Stripe Tee is a perfect piece for layering, with clean lines and a pop of red. Comfortable and versatile, made from 100% Organic Cotton it will be your go-to off duty staple.

The Oxford Shirt

There is very little that won't work with a button-down shirt, it can be worn on and off duty. Go for classic colours like navy and white when dressing up for the office, just throw over a blazer for meetings. Your downtime isn't an excuse to throw all style out the window, you can easily pair your Oxford with denim or chinos and keep standards high.

The Blazer

Your outfit isn't really finished until you add a blazer. It's the quickest way to show that you mean business and lets you casual down the rest of your look with denim and sneakers. With a variety of textures, tones and fabrics available your blazer options don't have to be boring, make sure to add a bit of colour to your wardrobe.

The Heavy Weight French Linen Shirt

Your summer linen is just not going to cut it once the temperature drops; it's time to upgrade. Our quality linen is sourced from Seine-Maritime France and is super soft and durable and is the perfect go-to casual shirting option.


You need to have a great piece of outerwear to finish your look and keep you warm over the cooler months. We have options for you to style as you need. A classic bomber can be worn smart with trousers to the office or as a more sporty street look with cropped chinos and sneakers.

Or add personality to your wardrobe with a chore jacket. Treat it like a more casual version of an unstructured blazer, if you are wearing to work you need to keep your lower half elevated with twill chinos.

The Occasion Shirt

While dress codes have relaxed in recent years you don't want to be caught short when the occasion arises to dress up. Our Tribeca Shirt is tailored to fit and constructed from 100% cotton for your comfort; it's the ultimate formal shirting.

A Pair Of Good Shoes

How often do you pull a great outfit together only to be let down by not having the right shoes. A quality pair of leather dress shoes will never steer you wrong. Treat them well and they will see you through the years to come.