36 Shotover Street, Queenstown
Open 10am - 7pm
(03) 442 4060

In 1965, the cultural landscape of the United States was alive with revolution. Citizens began to think outside of what was generally accepted - new ideas both big and small were being born.
In California, a state renowned for its surf, sun and golden beaches, it was only a matter of time before guys started giving a damn about the appearance of their skin. That same year, Baxter of California became the pioneer of the world’s first male-specific grooming brands - announcing a revolution