In an era of disposable stuff, Joe Carter and the team at Ironclad are well and truly going against the grain. Backing their cast-iron cookware with a 100 year guarantee, their driving force is the philosophy that to leave something behind you need a product that will last and a planet to leave it in. Disrupting an industry responsible for millions of Teflon pans and harmful chemicals being sent to landfill every year – Joe is a true rebel with a cause.
 
