There are things in life a man just does.
We’ve known this for a while,
that’s why our products have purpose.
They’re made to endure and live the way you live.
That’s really important to us, but so is where you live.
We all like to get out and see the world,
We want to make sure it stays that way.
So we’re drawing a line right here, redefining our values
and reinforcing the things that make us.
Rather than hanging them on the office wall though,
we want to make them an open declaration.
After all, you’re coming along for the journey too.
This is just the beginning of doing things differently
and seeing the world through a new lens.
They say it’s clothes that make the man,
we say the man does that.
Life is made for living and we’re made for life.