Wow 2020 was one hell of a ride for us as I’m sure it has been for you and most businesses around New Zealand!

There were some pretty dark days during the first lock down period as we navigated our way through completely unchartered waters and tried to figure out how we were going to make it through. With the stores being closed for near on 2 months there were times where it seemed that we may not even make it through to the other side, but I’m very pleased to say that we made it out and whilst a bit battered and bruised it became a transformational period for us. 

To say I’m proud of how our team pulled together to completely transform and reimagine our future business model is an understatement. In what were very trying times our team stuck together, supported each other and were incredibly imaginative, resourceful and drove major changes across the organisation. I can’t thank the team enough for their commitment, passion and dedication to Barkers and Max – absolute LEGENDS!

Whilst the lessons from Covid have been harsh, I reflect on the period taking out the positives - we have come out of it a leaner, more resilient and more focused business which ultimately will serve us well. I am also very grateful to all of our suppliers and business partners for the support and collaboration during this year. We witnessed a genuine kiwi fighting spirit to work together to get through the challenges we all faced. A big thank you to those people – you know who you are.

Lastly and most importantly I want to take the opportunity to thank you – our most loyal customers for continuing to support Barkers and Max during this period. As a New Zealand business that has battled through a tough year it is your support of the brands that has enabled us to continue and thrive. We take nothing for granted and are continually working to improve our offer and service to you. Thank you so much.

Kind regards, 

Jamie Whiting,
Group Managing Director
Barkers / Max