Made with the world’s leading ethical merino, our new season knitwear challenges century-old traditional wool practices. ZQ and Bluesign certification ensures the merino you wear is held to the highest standards of farming, land management, animal welfare and sustainable textile production. Ethical and Traceable to farm – it's the best Merino you’ll ever own.

ZQ Certified

Your premium knitwear starts with sheep living in free-range pasture-based ranches in New Zealand, Australia, and South Africa – all of which are ZQ Certified -  meaning that each individual ranch meets strict animal welfare, environmental sustainability, fibre quality, traceability, and social responsibility standards.

With animal welfare as the forefront concern, you can trust that your ZQ Merino essentials are made with merino wool sourced from sheep who lead healthy lives, are humanely treated, well-fed, and are regularly monitored to keep safe from disease. Ensuring that their sheep are free to graze, roam and display natural behavioral patterns in far-reaching open pastures, is a top priority for ZQ growers, and farms are audited at least once every three years to ensure that this standard, alongside all ZQ requirements, are being met. 


And while many traditional farmers don’t know where their wool ends up, ZQ growers stay well connected with the brands that purchase theirs. A relationship that works in reverse; providing customers who buy ZQ certified product with the ability to trace the origins of the merino wool used back to the farms where it was grown, proving the integrity of the fibre.

In working with merino farmers who are certified through ZQ and care deeply for their land and the sheep that graze it, we can ensure the fibre meets our quality requirements and that the growers share our ethical values and practices.

Bluesign Product

Our dedication to quality product and a healthy ecosystem extends beyond the paddocks. Bluesign certification also ensures the merino you wear is held to the highest standards of sustainable textile production.

Chemicals are unfortunately a big part of modern, high-performance fabrics like merino. And as much as we love quick-drying, moisture-wicking, waterproof-breathable qualities in our soft touch, bright coloured knitwear, a lot of steps within the product manufacturing process use chemicals such as chlorine and silicone.

Good thing is that the many stages of processing which our merino wool goes through before it finally hits the shelves, are Bluesign approved. This year, we have chosen to use the highly innovative and responsible wash; X-Care, a finish that eliminates the need to use hazardous chemicals whilst still giving your knitwear a luxurious finish.

Alongside the X-Care finish, the yarn process and dying also fall under Bluesign approved – meaning that within every material processing step, from fibre to finished product, we have agreed at the outset to establish management systems for improving environmental performance in five key areas: resource productivity, consumer safety, water emissions, air emissions, and occupational health and safety.

The system behind the Bluesign stamp ensures that your premium merino essentials were manufactured with the most responsible use of resources, and the lowest possible impact on people, and our environment.

Learn more about ZQ Merino

Learn more about Bluesign

Shop the ZQ Merino Collection

Images: ZQ Merino